Friday, November 13, 2009

NY 23 - You can put ads in newspapers, too?

My former boss gives his latest rundown on the special election that capitivated the nation - and may still.
He reports that the three candidates combined to run only one political ad in the Watertown Daily Times - Dede Scozzafava's ad thanking voters after she left the race. Plenty of money for direct mail and TV ads, but none to reach newspaper readers.
More lessons being learned from Northern New York.

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