Reason creates a word to describe the movie "2012."
After you saw all the destruction, the other message was "only rich people need apply." If you didn't figure that out with shots of rich oil sheiks or Queen Elizabeth and her dogs, you did when our hero got to his room and found it big enough to house 10 people.
But I think most viewers attended the movie to see the destruction. Now my 12-year-old gonna want to see "Day After Tomorrow" again.