Rush Limbaugh has a column in the Wall Street Journal this weekend about his NFL bid.
Read the first paragraph, and read between the lines. Dave Checketts asked Limbaugh to join the big. Limbaugh probably would have been happy to stay a fan, flying to various games throughout the season as he's been doing.
Checketts walked down the road a little with Limbaugh, got cold feet and left Limbaugh alone with no support.
Checketts still hopes to build a group to own the Rams. Until then, I doubt he'll really want to talk about what happened.