...he's brilliant and wounded. Sending out an email at 2 p.m. on Election Day that he's not dead yet.
If you're running "ride the bandwagon with the cool kids" campaign, you've got to pump up your news to get the stragglers on the bandwagon before the polls close. And negate the bad news and bad vibes of the last 48 hours.
If McAuliffe wins, he's not the Macker. He's the Straggler, limping to the finish line.