Who's the most hated Major League Baseball team? The Yankees. They may be arrogant, but they also have the most World Series championships.
Who's the most hated NFL teams? The Cowboys and the Steelers. They just happen to be the most successful over the past 40 years.
So of course Rush Limbaugh would be hated. You don't hate something you don't care about. The play was "Damn Yankees," not "Damn St. Louis Browns."