ESPN has launched ESPNChicago and plans to launch local websites for Dallas, New York and L.A. by the beginning of next year. How far will they go?
The challenges outlined in the New York Times' article on the plan don't seem too challenging.
These moves have challenges, even for a company with pockets as deep as ESPN. Sports fans, loyal to their local newspaper columnists, could balk at the continued march of ESPN across the sports news landscape, and the media giant could easily run afoul of local quirks. Costs also may be difficult to control, and maintaining editorial standards with content supplied by fans might be difficult.
h/t NRO's Media Blog.