Megan McArdle notes the problems McDonald is currently having.
Consider two of the things analysts say that McDonald's needs to fix: speed of service and adapting the menu to changing American tastes. Problem is, adding new items to the menu, such as the McWrap, to suit changing tastes seems to be one of the reasons service has slowed down. The CEO announced today that the company will be simplifying the menu to speed things up, but this carries its own risks: People may get offended if they lose a beloved product.
Get your McRib while you can.