Tuesday, September 6, 2011

What's the market for this?

Driving home, the FM station had an ad for Identigene - the only paternity test sold at pharmacies.
There's enough market for paternity tests that they can advertise on the radio?
How many people are trying to prove who's the daddy of their baby?
Enough to keep Maury busy, but I didn't think enough to stock your local store.

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