The Weekly Standard prints an
analysis of how Donald Trump got the better of Ted Cruz.
Because Trump saw the bigger picture.
Cruz's operation was oriented around microtargeting various types of voters using big data. This involved reaching individual voters with unique messages designed to appeal to their researched opinions. It was executed using everything from Facebook ads to canvassing via phone banking and door knocking through a large network of volunteers.
Trump's operation essentially consisted of the candidate doing news interviews, flying around to speak at rallies, and issuing direct public statements on channels like Twitter. Only shortly before the actual voting did he deploy paid advertising and use volunteers. Unlike Cruz, he appears to have done no polling or other type of opinion research. Rather than microtargeting, Trump aimed for mass appeal among the GOP electorate.
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