Can the unlikable become likable?

Andy Schmookler tries to solve Hillary Clinton's problem - being annoying.
The first step is to diminish how much time she spends in her hard-voiced fighting mode. I doubt I’m the only one who finds it wearing. And the armor that mode entails interferes with our seeing the real person inside.
A good start. Then he blame society.
It’s true that, as a woman running to be president of the United States, Hillary Clinton has a difficult needle to thread. On the one hand, the patriarchy has instilled into the culture the notion that women are not strong enough, not tough enough, to wield power and, in particular, to be the American commander-in-chief. On the other hand, that same patriarchal culture has taught people to regard a woman who does display the required toughness as “harsh.”
Nope. She's just annoying.