On Oct. 3, he'll open his doors at 1000 Sixth Ave. for the hungry masses eager for their fix of Atlanta's famous fried-chicken brand. Mr. Fittipaldi anticipates strong demand. He plans to hire 180 employees and offer extended hours (though not past midnight on Saturdays because the store will be closed Sundays, per company policy.) The 51-year-old expects to work 100-hour weeks.
"We're coming to a great place that has completely different dynamics than we've seen anywhere else in the country," he said. "We're going to have to become students of the market to get results."
Best of luck.
There will be lots of happy customers, and probably many complaining liberals.
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