"Hashtag Diplomacy" has a major weakness - doing nothing while others do something.
So parents have in some cases taken bows and arrows into enemy terrain to hunt for their children, because the guys commanding the most powerful and technologically advanced armies in the world are holding up cardboard signs and looking glumly into the camera, as if Boko Haram will be moved to charity by the ostentatiously pathetic nature of it all.
We've got a mob of people feeling they are doing something.
And the girls are still missing.
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