California has been among the first states to offer insurance exchanges under Obamacare.
Thursday, they announced the 13 companies that will participate in the individual exchanges.
How do the insurance companies plan to make this work?
Volume.
To get prices at such competitive points, winning health plans built their bids around the expectation of high enrollment, not high profit.
Volume may work at Costco or Sam's Club - stock up on several months' worth of toilet paper.
Do you want the high volume doctor?
The one seeing more patients in a day to make up for lower reimbursement for his services?
Much uncertainty looms before January 1, 2014, when Obamacare takes full effect.
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