Can students change their behavior?

There's unhappiness in Charlottesville this week - after the Midsummer's Celebration last weekend.
Students acted like students - at multiple locations around town.
“All of this will come to nothing if reckless behavior as was seen this past weekend continues,” he wrote. “If such behavior continues, we will not make it long into the fall semester before a significant outbreak occurs and we then need to send students home. That's the self-interested motivation to do better.”
Wonder if any locals were handing out free beer, hoping to get students sent home.