The Super Bowl caps a season where the NFL saw its ratings drop after years of increases.
What next?
The bottom line is that people are getting used to the type of experience offered by streaming services, and the NFL will have to evolve to compete.
"Up until now, the NFL was a juggernaut, steadily growing in popularity, but this year's audience declines and the palpable deterioration in fan interest in the NFL ... should give the NFL and its TV network partners serious pause," the UBS analysts wrote. "With audiences increasingly impatient and distractions only a digital device away, we would suggest that making the NFL games more engaging is crucial."
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