Story behind PBR

Don Surber tells how Pabst got the Blue Ribbon added to its name.
"The famous Pabst Blue Ribbon beer came about through a combination of marketing and awards won at various fairs and expositions. Pabst's beer won gold medals at the Philadelphia Centennial Exposition in 1876 and the 1878 Paris World's Fair. In 1882 Pabst began tying blue ribbons around the neck of each bottle of its Select beer to distinguish it from other brands. People soon began asking for blue ribbon beer even though that was not the official name until the 1890s when Pabst beer won the blue ribbon at the 1893 Columbian Exposition in Chicago," according to the Wisconsin Historical Society.