Powerline went to the store and saw bottled water - and remembered how we got there.
Why did the bottled water market take off the way it did? One reason is that environmentalists kept trying to scare us with stories about how our tap water was “dangerous.” So in addition to arrogant reason, the doctrine of unintended consequences has shown up for duty again, as a chief reason for the bottled water boom was the bobble-headedness of environmentalists. One of the environmental complaints now is that plastic water bottles are ending up in the ocean, etc. Well they should have thought of that before setting out to scare us about tap water, eh?