Sunday, February 5, 2017

Are the ads worth it?

Bloomberg looks at why advertisers flock to the Super Bowl, despite the cost.
Perhaps the Super Bowl is best understood as the world’s most expensive debutante ball for new cultural products. On the one hand, the big soda, beer, and snack regulars spend millions each year in the hope that they can win about 24 hours of goodwill. But there’s not much evidence that those ads do much in the long run. Sunday evening’s blockbuster event matters most for the companies and products you’ve never heard of Sunday morning.

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