The first weekend is in the books for the new Guinness brewery outside Baltimore.
And hoping to meet what beer drinkers want now.
Bart Watson is the chief economist at the Brewers Association. He says that to bring a crowd to a brewery, you have to offer an "experience."
"It's certainly something now that we see being important to beer lovers, going and experiencing the brewery, learning about the beers, taking a tour — and also something that drives purchase decisions," he says.
The Guinness "experience" includes a large lawn that's shaped like an imperial pint glass. It's big enough for around 4,000 people to hang out and listen to music.