Not fired up on guns

Jennifer Rubin looks at the obvious reason poll-tested gun measures are failing.
While majorities of the public support things like expanded background checks, banning or limiting high capacity magazines and re-instituting the assault weapons ban, they — by and large — don’t feel passionately about any of it. Those opposed to such measures are smaller in numbers but extremely passionate.”
It's "pry it from my cold dead hands" against "meh, whatever."