He doesn't understand us

The "You didn't build that" tsunami continues to build.
The Obama campaign has elevated poll-testing and focus-grouping to near-clinical heights, and the results drive the president's every action: his policies, his campaign venues, his targeted demographics, his messaging. That Mr. Obama felt required—teeth-gritted—to address the "you didn't build that" meme means his vaunted focus groups are sounding alarms.
We may not know everything the Obama campaign knows from his polling, but watching their actions gives huge hints.
Obama's words run so counter to how Americans think of themselves. Even if they aren't small business people.
Forty states for Romney? If Obama keeps speaking like he did in Roanoke, it might be 45.