The Atlantic tries to understand President Trump and his supporters.
After statistically controlling for a range of other factors, Gabriel found that American television viewers who established parasocial bonds with Trump as the host of The Apprentice were disproportionately likely to vote for him in the 2016 presidential election, even if they were Democrats. They were also more likely than others to report that they believed Trump’s promises to bring back factory jobs to the United States, build a wall on the Mexican border, and defeat America’s enemies in the Middle East. If it were not for The Apprentice, Gabriel argued, there would be no President Trump.
Maybe they haven't heard of Mac Davis' song from the 70s.
They're doing the best that they can.