Tomorrowland didn't draw audiences to the theater this weekend.
It's not for lack of trying.
There was a Super Bowl 30-second spot, a Google teaser experience, a TakeMeToTomorrowland.com launch featuring exclusive and explorable looks at the world of the film, seven-minute sneak peek on Imax showings of Avengers: Age of Ultron, a Disneyland world premiere and a globe-trotting filmmaker cast tour in San Francisco, London, Valencia Spain and Tokyo, Japan.
Maybe George Clooney doesn't have the appeal Disney thought.
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