Ben Sasse won the Republican nomination for Senator in Nebraska.
Rich Lowry looks at his line of smart decisions.
Sasse established his identity as a fierce opponent of Obamacare early on, and — in a strategic risk — went up with TV advertising very early. The campaign did this even though it knew it didn’t have the funds to stay up on TV and would have go dark for a long stretch during the heart of the campaign.
The advertising drove attendance at town-hall meetings, which were basically the only campaign events Sasse did. He was doing them all around the state when he was no longer up on TV, driving his message and establishing personal contact with a big swath of the primary electorate. His campaign robo-called local Republicans to get them attend, and even if they didn’t show up, they heard a brief version of Sasse’s campaign pitch on the phone. Sasse brought a 9.5-foot tall stack of Obamacare regulations to every town hall, almost guaranteeing a picture of him and the stack in every local paper.
Time to watch and learn, Republicans.
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